Cadbury has recently reduced the size of its Mini Eggs bags while keeping the price unchanged, leading to customer dissatisfaction. The bags now contain 74g of the popular Easter treat, down from 80g earlier in 2025, yet they are still priced at around £2.
This phenomenon, known as shrinkflation, involves reducing product size while maintaining the price. Prices for Cadbury Mini Eggs vary among different retailers. For instance, they are priced at £2.36 on the Cadbury website, £2 at Morrisons, and £1.74 at Asda. Some consumers have expressed their discontent on social media, with one individual mentioning the previous weight of 80g.
Mondelez International, the owner of Cadbury, explained that the size reduction was a response to rising production costs. Factors such as increased costs of ingredients like cocoa and dairy, as well as elevated energy and transport expenses, have led to the decision to slightly decrease the weight of the Mini Eggs bags to 74g to maintain competitiveness without compromising taste and quality.
The Mirror has reached out to Mondelez for further comments following a similar reduction in the size of Quality Street chocolates during Christmas. Food policy expert Gavin Wren highlighted Nestle’s product weight reduction over the years, questioning the trend of shrinking product sizes.
In response, Nestle stated that their product ranges, sizes, and prices are determined by various factors, including manufacturing costs, ingredients, and consumer preferences. They believe their 2025 range offers competitive pricing and a diverse selection for Quality Street enthusiasts, with final prices subject to individual retailers’ discretion.