At the age of 100, the Legion is actively seeking to engage a younger demographic in its membership ranks. One can witness an unusual sight at the Billy Bishop Legion in Vancouver’s Kitsilano district on an average Thursday. Beyond the veterans enjoying drinks in the English-style pub that doubles as the main lounge, one can find modern yoga mats laid out beside vintage military artifacts upstairs.
Hannah, a 37-year-old yoga enthusiast, spoke of her experience at the Legion, mentioning the appeal of finding a sense of community and grounding through yoga sessions. Legions nationwide, traditionally comprised mainly of veterans, are now striving to entice younger Canadians like Hannah through various means such as creative events, affordable meal options, and the promise of a welcoming environment. To commemorate the Royal Canadian Legion’s centennial, first-time joiners are being offered free memberships across the country this year.
While military background is not a prerequisite for entry, many individuals like Hannah, who have family ties to the military, find a connection and a sense of home within the Legion’s walls.
Nujma Bond, the national spokesperson for the Royal Canadian Legion, highlighted that while the organization’s core focus on veteran support and community events remains unchanged, there is a noticeable shift towards growth and innovation. With over 100,000 new members welcomed in 2026, the Legion’s total membership has surpassed 300,000.
Despite the positive trend, some Legions have faced closure due to financial and operational challenges, underscoring the need for continual adaptation and evolution. Dennis Mills, the President of the Bala Legion in Muskoka Lakes, Ontario, shared the branch’s near-closure experience a decade ago, emphasizing the importance of evolution and inclusivity. The Bala Legion plans to expand its offerings by incorporating affordable housing units to ensure sustainability.
As the Legion looks towards the future, attracting new members remains a key priority to uphold its commitment to serving and strengthening local communities.