EE has unveiled an enhanced version of its Scam Guard service to combat the increasing threat of scams targeting mobile users. With cybercriminals employing ever-evolving tactics to deceive individuals into disclosing sensitive information, the need for robust protection is more crucial than ever.
Available for £2 per month to all EE pay-monthly mobile subscribers, the upgraded Scam Guard aims to provide advanced defense mechanisms against malicious attacks. Despite the additional cost, EE assures customers that the enhanced service offers significantly improved security benefits.
Since its inception in 2024, Scam Guard has successfully thwarted 169 million scam and spam attempts. The new version is expected to double this protective capability over the next year.
Central to the upgraded Scam Guard is the AI Triple-Lock Protection, a trio of cutting-edge security features powered by Norton’s Genie AI engine. These components include Safe Email, ensuring proactive scam detection in email inboxes around the clock; Safe SMS, utilizing advanced AI to identify and block sophisticated scams in text messages in real-time; and Safe Web, safeguarding users while browsing or shopping online by preemptively blocking harmful websites.
Moreover, the updated Scam Guard introduces Scam Assistant, enabling users to seek immediate advice by uploading screenshots of suspicious communications. Additionally, Social Media Monitoring and Dark Web Monitoring functionalities alert customers to any potentially suspicious online activity.
Malcolm Cubitt, Director of Product, Mobile at EE, emphasized the importance of staying ahead of fraud threats: “As fraud becomes more sophisticated with the use of AI, it is critical for us to continuously innovate and enhance our security measures. With the improved Scam Guard service, we are reinforcing our commitment to providing customers with top-tier cyber security protection.”
By investing in advanced technology and expert security resources, EE aims to offer its customers a comprehensive defense against evolving cyber threats.