As Prime Day approaches, shoppers are advised to stay vigilant against potential cyber threats. With cybercriminals leveraging fake offers, phishing emails, and counterfeit websites, consumers need to exercise caution during this high-pressure shopping season. Security experts note that scammers capitalize on events like Prime Day to deceive individuals into divulging personal data or financial information.
Check Point’s security team uncovered alarming statistics, revealing a significant increase in newly registered Amazon-related web domains worldwide. The period between December 2025 and last month saw a total of 6,843 new domains, with April alone witnessing a surge of 1,446 registrations.
Of particular concern is the strategic timing in April, allowing attackers to “age” malicious domains, making them appear legitimate and evading detection in preparation for Prime Day.
While most Amazon-themed domains are safe, Check Point identified that approximately one in eleven newly established domains were malicious or suspicious.
According to Check Point, Prime Day scams are successful due to their close resemblance to regular shopping experiences, including familiar branding, convincing checkout processes, delivery notifications, and time-sensitive offers.
To avoid falling prey to scams during Prime Day, shoppers are advised to take simple precautions. Vigilance is key, starting with verifying the authenticity of website addresses before entering any personal information, as scammers often replicate Amazon’s official website.
Check Point cautioned against clicking on suspicious links from emails, texts, or social media, recommending direct access to Amazon by manually entering the website address. Additionally, shoppers should be wary of overly cheap deals, refund notifications, or urgent expiration alerts, common tactics used to create a sense of urgency and prompt impulsive decisions.
Another red flag includes fake warnings about Prime accounts being suspended, urging recipients to verify such claims directly through Amazon’s official channels.
By adhering to these safety measures, shoppers can navigate Prime Day securely and enjoy the event without falling victim to scams.
Express.co.uk will feature comprehensive coverage of Prime Day, running from June 23 to June 26, showcasing the top deals and offers throughout the event.