Aldi reclaimed its title as the most budget-friendly supermarket in the UK, according to recent research by consumer group Which?. The study compared the prices of a list of 70 essential items across various supermarkets. On average, the total cost at Aldi was £121.22, slightly lower than Lidl’s average of £122.35. Tesco, while more expensive overall, offered savings to Clubcard members, with an average of £133.65 compared to the standard price of £136.20.
Waitrose emerged as the priciest option, averaging £166.79 for the same items. Opting to shop at Aldi or Waitrose could result in savings exceeding £45 for a family. Which? conducts this comparison monthly, showcasing the varying costs at eight different supermarket chains for a selection of groceries, including both own-label products and popular brands like Birds Eye and Hovis.
In a separate comparison involving a larger list of 183 groceries excluding Aldi and Lidl due to their limited branded offerings, Asda stood out as the most economical choice, averaging £455.52. Asda’s competitive pricing strategy aims to regain market share against rivals, including discount retailers. The analysis also revealed that shopping at Asda for the same items rather than Tesco could save shoppers £9.71.
On the other end of the spectrum, Waitrose was the most expensive option for the larger shopping list, costing £522.91, significantly more than Asda. Reena Sewraz, Which? retail editor, emphasized the importance of comparing prices, stating that choosing one supermarket over another could lead to significant savings, especially with Christmas approaching. The analysis underscores the benefits of exploring different supermarket options to save up to 27% on grocery expenses.