Australian beef is being sold in Canadian supermarkets at lower prices compared to Canadian beef, sparking concerns among local producers. Some consumers, however, are pleased with the affordable option. Tyler Fulton, the president of the Canadian Cattle Association, noted that Australian beef has been available for a while but recently gained more attention, especially for steak cuts.
Fulton explained that various factors contribute to the price gap, such as the leaner quality of Australian beef due to its grass-based production model. He also mentioned that retailers adopt a “loss leader” strategy. Australian beef’s increased presence in the Canadian market since 2018, under the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP), has raised questions about its impact on local producers.
While the agreement benefits Canada in other markets like Japan and Vietnam, Fulton emphasized the temporary need for imported beef to meet demand. Shoppers at Loblaws-owned stores shared their perspectives on the pricing disparity, with some opting for local producers to support sustainability. Loblaws affirmed its commitment to both Canadian producers and consumers by offering choice and value.
Fulton expressed optimism about domestic growth in the cattle industry despite challenges in the past. He highlighted the recent increase in Canada’s beef cow herd and anticipated further growth, emphasizing the importance of the domestic consumer market.