Top toy picks for this holiday season have been unveiled, featuring favorites like Peppa Pig, Wicked dolls, Formula 1 Lego, and Hot Wheels. According to industry experts and retailers, these toys are expected to dominate the 2025 DreamToys list. The Peppa Pig Oinks & Snuggles Evie Doll is a standout with its interactive features and accompanying accessories.
Another highlight is the Jurassic World Primal Hatch T.Rex, allowing kids to hatch their own dinosaur from an egg and engage in playtime. Wicked For Good Singing Dolls are also expected to soar in popularity following the release of the franchise’s final movie.
Celebrating its 75th anniversary, Formula 1 is represented on the list with Lego and Mattel’s Hot Wheels Racing F1 Grand Prix Circuit, as well as the Monster Jam Smash & Bash Grave Digger RC. Additionally, collectibles such as Dress to Impress Mystery Model Dolls, Mini Brands Fill the Fridge Playset, and Pokemon are featured.
Building sets, particularly Lego’s Speed Champions F1 Racing Cars and One Piece the Going Merry Pirate Ship, continue to be a fast-growing category. The UK toy market, valued at £3.9 billion, anticipates a significant portion of sales to come from the holiday season.
Parents are showing increased spending on gifts for their children, marking a 12% year-on-year rise and the fourth consecutive year of growth, as reported by The Insights Family. The DreamToys selection panel emphasizes the diverse range of toys available this year, aiming to inspire creativity and imagination among children and gift-givers alike.
Looking ahead, the toy market is experiencing growth after years of stagnation, offering a positive outlook for manufacturers and retailers as the holiday season approaches. With a focus on high-quality and safe toys, both local independent stores and larger chains are receiving support from families during this critical shopping period.